What are Nicotine Salts?
Nicotine salts have taken the vaping world by storm, known for their smoother throat hit and more satisfying nicotine delivery. Yet, many vapers are still unsure about what nicotine salts actually are, how they differ from freebase nicotine, and whether they’re safe or worth trying. In this guide, we’ll break it all down for you.

What Are Nicotine Salts?
First off—nicotine salt isn’t literally “salt,” and it certainly doesn’t taste salty. In fact, nicotine salt is the natural state of nicotine as found in tobacco leaves. In its raw form, it isn’t suitable for vaping because it requires extremely high temperatures to vaporize efficiently.
The key breakthrough came when Pax Labs, during the development of the JUUL device, discovered that adding benzoic acid made nicotine salts more vape-friendly. Benzoic acid lowers the pH of the nicotine, making it easier to vaporize at lower temperatures and significantly smoother on the throat. This chemical tweak allows for a more satisfying and cigarette-like experience with fewer harsh effects.
What Is Freebase Nicotine?
Freebase nicotine is the standard form of nicotine used in most e-liquids and has been around since the 1960s. It’s a purified form of nicotine made more potent by altering its chemical structure—an innovation credited to tobacco companies like Marlboro.
Freebase nicotine is absorbed more quickly into the body, especially the lungs and brain, but at the cost of a harsher throat hit—particularly at higher strengths. As such, freebase e-liquids typically come in lower concentrations like 3mg or 6mg and are used with high-powered vape devices.
Key Differences: Nic Salt vs. Freebase Nicotine
Feature | Nicotine Salt | Freebase Nicotine |
---|---|---|
Nicotine Form | Organic (natural with benzoic acid) | Purified form |
Throat Hit | Smooth and mellow | Strong, sometimes harsh |
Absorption Rate | Steady and satisfying | Fast and intense |
Strength Range | High (20–50mg) | Low (3–18mg) |
Device Compatibility | Low-powered devices (pods) | High-powered mods/sub-ohm kits |

Throat Hit, Absorption, and Device Type
Nicotine salts offer a gentler throat hit, even at high concentrations. This is why they’re ideal for smokers transitioning to vaping—they mimic the feeling of smoking without being too harsh. Because of their efficiency, nic salts are perfect for use in compact, low-power pod systems.
In contrast, freebase nicotine is best for experienced vapers using sub-ohm or box mods. It provides a bolder flavor and denser clouds but is harsher at high concentrations, making it less beginner-friendly.
Pros and Cons of Nicotine Salt E-Liquid
✅ Advantages
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Delivers higher nicotine levels without harshness
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Ideal for former smokers needing a strong nicotine hit
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Works well with discreet, portable pod devices
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Less juice consumption = cost-effective over time
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Maintains flavor integrity better than freebase in many cases
❌ Disadvantages
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Not suited for high-power devices (may be too strong)
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Limited flavor options compared to freebase e-liquids
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May deliver too much nicotine for light or casual users
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Some regions (e.g., EU) restrict nicotine strength to 20mg/ml
Should You Try Nicotine Salts?
Nicotine salts may not be revolutionary, but they’re a practical choice for many vapers. You might want to consider trying nic salts if:
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You’re new to vaping and find freebase liquids unsatisfying
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You’re looking for a smoother, more cigarette-like experience
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You prefer compact, easy-to-use devices
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You want a more discreet vaping experience with smaller clouds
However, if you already vape with a high-powered mod and enjoy freebase e-liquids, switching to nic salts might not be necessary.
Conclusion
Nicotine salts aren’t just a trend—they’re a valuable option for smokers and vapers who want a smoother, stronger, and more discreet vape. Whether you’re making the switch from cigarettes or just looking for a better nicotine hit, nic salts are definitely worth considering.
Explore different flavors and strengths, and find what works best for your style of vaping. Happy vaping!